Adobe's Web site is legendary for ranking first for the words Click Here even though they don't occur anywhere on the page. It is generally assumed that people have inadvertently link bombed Adobe's site to the top of the search results for click here simply for linking to Acrobat Reader. However, other pages have more inbound links pointing to them with the anchor text of "click here", so it's not entirely clear of why the Adobe site ranks so highly for that expression.
The research into 'click here' style navigation provides a powerful stimulus for revising Web page design techniques. The fewer pages that actually employ the 'click here' monograph, the easier it will be to distinguish between individual sites that provide their own resources for download and sites that refer out for downloadable resources.
A careful review of the available data suggests that people use the words 'click here' out of pure and simple laziness, expecting nothing more than complete and total compliance with their will. This sort of action-driving expectation does explain why the expression 'click here' is so popular. It works.
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